Hannah Rand
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Hannah Rand
Creative Content Director & Editorial Consultant
Cover Story, Vogue Australia
Cover Story, Vogue Australia

Cover Story, Vogue Australia

I've interviewed Naomi Watts three times. This is perhaps the most beautiful cover that has accompanied my stories. Viva la Vogue. Contact me to read the feature.

Marc By Marc Jacobs, Copywriting

Marc By Marc Jacobs, Copywriting

Internal training manual/retail style guide for Marc By Marc Jacobs Pre-Fall 14 Mens RTW and accessories.

Copywriting, Marc By Marc Jacobs

Copywriting, Marc By Marc Jacobs

Internal training manual/retail style guide for Marc By Marc Jacobs Pre-Fall 14 Womens RTW and accessories.

Daria Werbowy, Vogue Australia

Daria Werbowy, Vogue Australia

Cover story for Vogue Australia. I've written cover stories, and fashion and beauty features for the magazine for over ten years. Please contact me if you would like to read the full feature.

Indelust content direction

Indelust content direction

Indelust is ethical fashion's answer to Net-a-Porter. Sana Rezwan Sait sources designers whose products are made in the Indian Subcontinent by ethical artisans. The results are stunning: exquisite, contemporary, sweatshop-free fashion and homewares. 

Sana asked me to help her redefine Indelust's online voice and messaging for the website launch into the UK and US markets. It was a joy to find an elevated, global voice for the designers who strive to make a positive impact on the people who toil to make the clothes we wear.

* Content Direction
* Site navigation
* Brand messaging

Vensette style guide

Vensette style guide

Makeup and beauty meets Uber. Lauren Remington Platt set up Vensette to provide upscale, on-demand beauty services to busy women who find department store makeovers terrifying (or nasty) but don't want to pay a mega fee for a personal stylist. Lauren contacted me to write the branding 'bible' for new staff and to help her find a 'voice' and direction.

Amazon Fashion, Social Media Strategy

Amazon Fashion, Social Media Strategy

Amazon Fashion tasked me with developing their tone of voice and content strategy. Here is an example of a Facebook post to promote swimwear.

Tresemme Tumblr

Tresemme Tumblr

Tresemme, Facebook content strategy

Tresemme, Facebook content strategy

An example of the timely, fun and engaging Facebook posts I developed for Unilever as part of an overarching social media strategy for Tresemme. 

Vogue.co.uk, Show Report

Vogue.co.uk, Show Report

I have written for Vogue.co.uk for over three years. Here are two of the show reports I wrote when I covered NYFW for the website in 2012.

Koral Jeans, Brand Bible

Koral Jeans, Brand Bible

When the makers of 7ForAllMankind jeans wanted to launch another denim brand, they turned to the Starworks Group for help with branding and image. I worked with the agency on the label's brand bible.

Tresemme, Facebook Strategy

Tresemme, Facebook Strategy

Question - how do you boost flagging sales of one of Unilever's key hair products. Answer - create a sassy, engaging post to get loyal customers buzzing and sharing information with their friends. 

GQ Australia

GQ Australia

Women's health problems explained to men. To stop them getting slapped.

Marc Jacobs, Vogue Australia

Marc Jacobs, Vogue Australia

I sat down with fashion and beauty behemoth Marc Jacobs to talk perfume. Funny guy. Contact me if you'd like to read the whole story.

Emily Blunt, Sunday Style

Emily Blunt, Sunday Style

Super sharp, super stylish Emily Blunt for Australia's most-read, most-loved Sunday magazine. I've interviewed something in the region of 30 celebrities for the magazine. I was the Senior Editor from 2009 to the end of 2010.

Vogue Australia

Vogue Australia

The too-skinny model issue rages. Here, in a 3,000 word feature for Vogue Australia, I ask if size is more important than substance. Contact me if you'd like to read the whole story.

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Cover Story, Vogue Australia
Marc By Marc Jacobs, Copywriting
Copywriting, Marc By Marc Jacobs
Daria Werbowy, Vogue Australia
Indelust content direction
Neon Eyes: How To | House of Fraser
Vensette style guide
Amazon Fashion, Social Media Strategy
Tresemme Tumblr
Tresemme, Facebook content strategy
Vogue.co.uk, Show Report
Koral Jeans, Brand Bible
Tresemme, Facebook Strategy
GQ Australia
Marc Jacobs, Vogue Australia
Emily Blunt, Sunday Style
Vogue Australia
 Hey, the teaser for the video we developed for House of Fraser's SS16 Beauty campaign has gone live. Seriously Beautiful.
The Carry-On Capsule | F&F Clothing
Supermarket Woman | F&F Clothing AW17
 

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Brooklyn,
United States
646 599 6593 hannahcrand@gmail.com