F&F Autumn Winter 2017

F&F asked us to come up with a creative solution to kick off the Autumn Winter collections.

The breadth and quality of product demanded a multi-layered content campaign that covered the season's key trade moments, quality aspects of specific product, and would resonate with the needs of the customer. 

The coat edit video was part of a wider strategy that encompassed paid social, digital and print ads, whereas the print magazine, which was sent out to over a million loyal customers, focused on new trends for her, and the whole family.