F&F Summer 2017

Hello Sunshine... For F&F's summer content campaign, we created inspiration and style solutions for people who wanted to up their holiday dressing game.

By putting fashion into a series of customer mindset moments, and using great photography and art direction, myself and the team at Odd produced a fun, relevant magazine that was mailed out to over a million customers.

The magazine sat as part of a wider strategy, including POS, OOH, paid social ads and organic feeds.